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Starting from the beautiful shoreline at the West Kowloon Cultural District, the “West Kowloon” neighbourhood programme extends to Yau Ma Tei and Pitt Street, and spans along Nathan Road to reach streets and paths around Austin Road, Jordan. “The HKTB believes the West Kowloon neighbourhood programme will not only drive domestic tourism and stimulate consumption, but also spread a positive message and showcase Hong Kong’s new art and cultural travel opportunities to the world and fire up interest in the district among visitors, who are keen to return as soon as borders reopen.”įive walking routes to uncover a rich heritage We are also encouraging tour operators to create in-depth tours for Hong Kong residents to help them plan ahead for the return of international visitors.” Besides, visitors around the world are eager to travel as soon as travel restrictions are eased, and we will be able to capitalise on the opportunities if we are well prepared in advance. We hope Hong Kong people will then share their experiences with friends and relatives outside Hong Kong.
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The HKTB has chosen to launch this large-scale promotion before borders reopen because we want residents to savour the experience first and discover hidden gems in their community, rekindling their enthusiasm and appreciation and creating a harmonious art-life aura in the West Kowloon neighbourhood. HKTB Executive Director Mr Dane Cheng said, “Experiential tourism is a rising and inspiring trend, particularly where it blends arts and culture with authentic local life. The HKTB expects the campaign to draw people from across the city to rediscover it from new perspectives to drive in-depth local tourism and stimulate economic activities in the neighbourhood. Throughout the continuous evolution and revitalisation, the neighbourhood has a lot of astonishing experiences for the public and visitors to uncover. As art is inseparable from our life, the West Kowloon neighbourhood promotion builds a bridge between the local life of the bustling communities of Yau Ma Tei and Jordan, which are home to many historical architectures, time-tested stores and traditional craftsmanship, and the artistic lure of the WKCD. The “West Kowloon” neighbourhood programme highlighting the district’s rich heritage and vibrant street life in Yau Ma Tei and Jordan along with its two new world-class museums – M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District (WKCD) – which will open in the end of the year and next and become landmarks in art and cultural tourism. The HKTB will be covering the application fee for businesses that qualify to help towards the costs involved to encourage commitment to the new protocol.The Hong Kong Tourism Board (HKTB) officially launched a West Kowloon neighbourhood promotion, after featuring popular promotions “Old Town Central” and “Sham Shui Po – Every Bit Local” in the “Hong Kong Neighbourhoods” campaign. Visitors will recognise a commitment to health and safety and be confident in using their premises. While developing this protocol the agency used guidelines issued by the Centre for Health Protection and the Food and Environmental Hygiene Department.Īt least 1,800 businesses have already expressed an interest in the adoption of this new protocol. Now the HKTB and the HKQAA have introduced an Anti-Epidemic Hygiene Measures Certificate.
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Many businesses in the tourism sector are already using advanced cleaning technologies on a daily basis. Citizens and businesses have worked together to implement some of the most stringent hygiene measures in the world. It has recognised a new normal is emerging in tourism with public health and safety now a priority for visitors. Since the beginning of the coronavirus pandemic, Hong Kong has been a leader in the field of anti-virus measures. Hong Kong Ferry © Hong Kong Tourism Board